FREE TOOL
Fill in your property details, pick a tone, and get two MLS-ready listing descriptions in seconds. Add photos and we'll read them to catch features you forgot. Every description runs through a fair housing check before you see it. It's free to use, but it won't replace a real look at the property — read the output before you publish it, since it can miss context a person would catch.
Fill in what you can — the more detail, the better the copy.
The best listing descriptions lead with the strongest, most concrete feature of the property — renovated kitchen, corner lot, finished basement — not a generic greeting like "Welcome home!" Buyers skim. Give them a reason to keep reading in the first sentence.
Specific beats generic every time. "Quartz counters and a 6-burner range" tells a buyer something real. "Boasts a gourmet kitchen" tells them nothing and reads like every other listing on the market.
Skip the real-estate clichés — "nestled," "oasis," "must-see" — and end with a low-key call to action. A showing invite works better than a hard sell.
Federal fair housing law prohibits describing who should live somewhere, not just refusing to sell or rent to someone. That means listing copy can violate the law even with good intentions.
Common slip-ups: "perfect for families," "walking distance to church," "safe neighborhood," "empty nesters welcome." Each one references a protected class — familial status, religion, or implies something about who belongs there.
Describe the property and its features. Let buyers decide for themselves who it's right for.
This is a made-up property, not a real listing — just to show the difference concrete detail makes.
Welcome home to this charming and cozy craftsman! This beautiful home boasts a gourmet kitchen and a spacious backyard, perfect for entertaining. Don't miss this must-see gem in a wonderful location!
This 3-bed craftsman in South Austin has a rebuilt kitchen with quartz counters and a 5-burner gas range, original refinished hardwood floors in the living room, and a fenced backyard with a covered patio. Ten minutes from downtown, on a quiet street with mature oak trees. Showings available this weekend.
A strong description gets buyers to click. Sharp, bright photos are what keeps them looking. Try free virtual staging and photo enhancement, or browse more free tools for listings.
Good copy helps, but photos are what actually get clicks. See how AI photo editing compares to hiring a photographer, or read the full guide to real estate photography before your next shoot.
Listing an Airbnb? Try the Airbnb description generator for copy tuned to short-term rental guests instead of buyers.
Enhance 5 Photos FreeYes. You get 3 free generations per day, no account or credit card required. Each generation produces two distinct variants you can compare and copy.
Every generated description is scanned against a wordlist of terms that reference protected classes — familial status, religion, race, national origin, disability, and more. If a flagged term slips through, you'll see an amber warning explaining exactly why it's a risk before you publish.
Yes. Upload up to 5 photos and the generator looks for concrete, visible details — flooring, counters, natural light, layout — and works only genuinely visible features into the copy. It never invents details it can't see.
Yes. It works for any type of listing — for-sale, rental, or short-term/Airbnb. Pick a tone that fits (the tool's tone options apply to any listing type) and it'll write copy from whatever property details and photos you give it.
Set your MLS's exact character limit before generating, or choose the Short or Standard presets. Both variants are written to stay under whatever limit you set, and a live character counter shows you exactly where you stand.
Most MLSs don't restrict how copy is written, only what it says. Read both variants before publishing, adjust anything that doesn't sound like you, and rely on the fair housing check as a second pair of eyes, not a replacement for your own judgment.
Yes, and you should. Treat the generated copy as a strong first draft — read both variants, tweak anything that doesn't sound like you, and add details only you'd know (a specific school, a recent renovation date, a neighbor you love).
Browse the full set of free listing tools on the tools page.
You've got the copy. Now make sure the photos live up to it. Enhance your first 5 photos free, no card required.
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